From Burnout to Breakthrough
Helping Therapists Build Thriving, Scalable, and Sustainable Practices
Launch your first practice
Grow your group without chaos
Join an exclusive GURU mastermind
We help therapists in private and group practices launch, grow, and thrive
—without burning out in the process.
Our unique approach combines smart, actionable business strategy with the emotional insight and support you need to lead with confidence. Whether you're just starting out or scaling your existing practice, we'll meet you where you are and guide you where you want to go. From branding to systems to mindset, we help you build a business that reflects your values and supports your life.
You care deeply for your clients—let us help you build a business that cares for you, too.
Beginner Track: Successfully Launch Your First Practice
Ready to launch your own practice? Let’s make it real.
Building your own business isn’t just possible — it’s transformational.
We’ll walk with you step by step, helping you launch with clarity, confidence, and the right systems in place — so you can start strong and grow with purpose.
Scaler Track: Grow Your Group Practice with Strong Leadership, Systems and Processes
Scaling a group practice takes more than a full caseload and a good idea.
We’ve built from solo to 60+ clinicians — and we’ve lived the growing pains, the leadership breakthroughs, and the systems that actually scale.
Whether you're hiring your first team member or expanding across locations, we’ll help you grow with intention, increase your profits, and lead without the burnout.
Connect with Peers Through Curated GURU Groups
GURU Groups: Where Visionary Leaders Go to Grow
Join an accomplished group of practice owners who are done playing small.
Inside GURU, you’ll get high-level strategy, honest feedback, and the support of peers who truly get it — all facilitated by experts who’ve scaled successfully.
This is where leadership sharpens, ideas scale, and businesses accelerate.
Building and running a practice takes more than great clinical skills.
It takes leadership.
It takes vision.
And it takes a whole lot of systems that most therapists were never trained to create.
We help private and group practice owners confidently navigate the real challenges behind the scenes — not just the client work, but the business of delivering exceptional care at scale.
From burnout to bottlenecks, we’ve seen it all — and we know how to move through it with clarity and momentum.
Together We’ll Help you Tackle
Every Piece of the Puzzle
Leadership Development – Step into the CEO role with confidence and clarity
Recruitment & Retention – Build a strong team without constant churn
Marketing & Visibility – Attract your ideal clients without wasting time or money
Systems & Scaling – Create workflows that run without your constant input
Billing & Profitability – Set up clean financials and stop leaking revenue
Administrative Ops – Train and empower your admin team to run efficiently
Culture & Communication – Create a practice where people love to work
HR & Compliance – Navigate risk, policies, and people with confidence
Customer Service – Deliver a seamless, caring client experience at every touchpoint
Our Approach
Coaching that Feels Like a Partnership, Not a Pitch
We’re not here to sell you a package you don’t need.
We’re here to help you move forward — efficiently, strategically, and with real support behind you.
Every practice owner’s journey is different. That’s why we offer flexible coaching options designed to meet you where you are. Whether you need a single strategy session to get unstuck or a structured coaching relationship to help you scale, you’ll get the most value in the fewest sessions possible — with no fluff, no filler, and no pressure.
This is high-trust, high-impact coaching rooted in experience, not hype.
No Matter What Stage of Practice You’re In,
We’ve Been There
2005
Launched a solo practice
2013
Launched a group practice with locations geographically spread across a state
2021
Sold group practice
No matter where you are in the journey, we’ve been there
“Even if you are on the right track, you’ll get run over if you just sit there.”
— Will Rodgers
Meet the Founders
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Brooke Dooley
FOUNDER / PRACTICE LEAD
It all began with an idea - to build from a sole practitioner to a regional group practice to deliver clinical excellence. Along the way I learned what it really takes to develop multiple locations, shape a remarkable admin staff, and recruit and retain the best mental health clinicians in the area.
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Blaine Dooley
PRACTICE PRINCIPAL
Serial entrepreneur- or maybe a glutton for punishment? I leverage an extensive background in Organizational Change Management, Management Consulting, Executive and Coaching to tailor custom solutions for every client that we work with.